I still recall film actress Sharmila Malla smiling happily for Everest toothpaste ad, Deepak Malhotra on Sherpa soap and Dolly Gurung munching Wai Wai noodles decades ago on Nepal Television. There were models who model for different products in TV, print media, and hoarding boards. Many were not talked much about and were forgotten as time passes. But with the wide availability of internet and many new sites featuring models as their main attraction models play an important role in success or failure or such sites.
As far as I know, Cybersansar was the first site to feature models in its site. Now it is synonymous to Nepali modeling with other sites like ThikThak, LovelyPokhara, ClickDharan etc. following. It has become a trend in Nepalese website to add a model gallery section in their websites. Even National Daily like Kantipur and Samacharpatra have model gallery sections in their websites.
Although models are supposed to model in advertisements, there are very few such opportunities in Nepal. So, many models in Nepal have used this medium as a step-stone to get acting opportunities in TV, music videos, and movies. With many music videos being produced these days, some get opportunities to act in one or more of such music videos. Hence, modeling in Nepal is a sort of self advertisement rather than advertising product or service. If rumors are to be believed, some models advertise themselves for sex related jobs. It is also told that these models aren’t paid for the modeling shots or even music videos but instead need to pay themselves to be featured (Shristi Shrestha’s said so in an interview).
anu_ojha Even with so many models in limelight, our traditional society still refuses modeling as a decent job. That is why the Maoist government thought Miss Nepal 2008 event was worthless event and was cancelled on the argument that it would serve no purpose to the betterment of the society. At the same time many other similar events were held in different parts of the country without government interference (few examples – 1, 2, 3). Hopefully they did serve some purpose and did some betterment to the society . Let’s hope same thing won’t happen to the 2009 event.
There are some unanswered questions:
With so many modeling contests and online galleries it is still not clear what the models do after such events or photoshots. Is it like shooting in dark and hoping to kill the bird in the bush?
Why are the models paying to be featured in music videos or web galleries?
Why are they exposing bodies even if they don’t need to?
What is the future of modeling industry?
Comments will be appreciated
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