Artists
Yubraj Khatri , Mamata Sharma, Rajesh Bande, Kamal Parsai, Prabati KUmal
D.O.P
Kamal Parsai
Editor and Color
Yubraj Khatri
Post
Celebritynepal.com
Writer and Director
Shankar Adhikar "Ghayal"
This is a video about a remote girl who goes to market to sell her milk. In the way she have to pass through the river and when she is testing the height of river she fell down and call a village boy walking near river. and She ask him to catch her milk and help her to pass the river but the man think that she ask him to catch her #rest and he asked again to confirm that she asked him to catch her #rest she said yes. and when he tries to catch her #rest she slapped him in his chick. She passed away from the river and reached in one of her customer's home. There also she talk something that makes double sense. and she went to another home and there she said that his father told her to ask customer to drink her milk and give some reviews how pure is it. But the customer think that she is talking about her #reast milk. Watch full video posted below and see how the customer are confused by her innocent talk.
The market structure for dairy products may be separated into three segments: the rural or informal component, the urban or formal component, and the export market component. The rural component of dairy marketing comprises the over 90% of farm households with dairy animals where most of the milk produced is consumed within the households either in the form of fresh milk (usually boiled) or in the form of traditional dairy products. Some products are traded directly with consumers (raw milk) or through traditional collecting agents for consumption in urban areas or export to India. In the urban component of dairy marketing, most of the dairy products consumed in households and at restaurants and hotels are purchased from rural producers through several market networks. Milk-marketing agents include both private dairies and Dairy Development Cooperation (DDC) supported outlets. In some smaller cities, some households may also produce, consume, and sell dairy products. Fresh and pasteurised milk, yoghurt, cream, butter, ghee, cheese, and ice-cream are the main products of both the private and the public dairy industries. The production figures for dairy products of the DDC (the figures for the private sector are not available) indicate that the market is growing. Some high-value products like dried milk, cheese, and ice cream are also imported for sale in addition to the locally produced dairy products. The public sector The DDC was established in July 1969 under the Corporation Act of 1964 to consolidate formal dairy development activities. A network of milk collection and chilling centres was established that feed into ‘milk supply schemes’ (MSS) to form the so-called national milk grid. Currently there are five MSSs, in Kathmandu, Biratnagar, Hetauda, Pokhara, and Lumbini, and a cheese production scheme under the Dairy Product Production and Marketing Scheme. Milk producer associations (MPAs) manage the milk collection centres and have expanded their operations in recent years. The DDC supports the MPAs with management and accounting assistance. A fixed commission is also provided to MPAs 80 smallholder dairy in mixed farming systems of the HKH Table 5.3: Total number of chilling centres and cooperatives Chilling Centres Cooperatives 1992/ 93 37 696 1997/ 98 45 939 Growth rates (% per annum) 4.0 6.2 on the basis of the solid content of the milk they supply to the chilling centres. The commission covers not only the marketing cost involved in the collection and transport of milk, but also the overheads for the operations of their cooperative institutions. Pasteurised milk is sold in half-litre plastic packs. Milk is distributed by trucks to milk booths and shops, and most sales take place in the morning. The booths are privately operated and receive a commission from the DDC, while the shops are owned and operated by the DDC itself. As of 1998, there were 400 booths, 11 shops, and 2 dealers operating under the DDC. There are currently 12 cheese production centres (of which 6 are located in the high mountains) operating in different parts of the country. These cheese production centres collect milk from the network of 25 milk producer cooperative associations. The growth in the number of chilling centres and cooperatives over a six-year period (1992/93 to 1997/98) is summarised in Table 5.3. The catchment areas of the milk collection centres located in different parts of the country cover a total of 39 hill and Terai districts. The supply of milk in the Kathmandu MSS originates from nine highland districts, in Biratnagar from seven districts (three highland), in Hetauda from five districts (one highland), in Pokhara from seven hill districts, and in Lumbini from eight districts (one hill). Some 60 million litres was collected by the DDC in 1998, about 5% of the total milk production in the country. Out of all the DDC milk factories, the one in Kathmandu collects and processes the most milk. Between 1992/93 and 1997/98, the total milk collection from all the centres increased by 74%, an average annual growth rate of 12%. There is, however, a seasonal fluctuation in the milk supply from the rural areas. During the peak season supply is greater than demand, whereas in other seasons the supply of milk is inadequate. To overcome this situation, the DDC has established a milk powder factory with technical assistance from the government of Denmark. This factory has helped substitute more than 50% of the powder milk imported by the DDC from abroad for producing liquid milk during the lean season. Private dairies Many large and small dairies have been established in the private sector. The Nepal Dairy was the first dairy established in Kathmandu, followed by the Himalayan Dairy of Lalitpur. Currently, the Sita Ram Gokul Dairy in Kathmandu has the biggest milk processing facility (100,000 l/day) among the private dairies. Most of the private dairies are situated in the CDR and clustered in and around Kathmandu. Notable private dairies outside Kathmandu are the Namo in Dharan, the Ram Janaki in Janakpur, the Jai Ganesh in Chitwan, the Pan/Panthi in Pokhara, the Pandav-Pabitra in Butwal, the Gurudev in Nepalgunj, and the Western Himalaya Dairy near Mahendrangar. The processing facilities and working conditions in these private dairies vary widely from simple cream separator dairies to well-established dairies with a collection network and processing facilities. Cheese industries have also been established in the private sector. chapter 5 – smallholder dairy farming in nepal 81 The private dairies have distribution and sales systems similar to those of the DDC, with booths located in urban areas as well as direct sales from their plants. Some dairies compete with the DDC on milk routes and secure quality milk by paying a premium price. The small private dairies pay contractors to collect their milk and some have their own dairy farms. It is believed that about 35% of the market share is controlled by private dairies.
The market structure for dairy products may be separated into three segments: the rural or informal component, the urban or formal component, and the export market component. The rural component of dairy marketing comprises the over 90% of farm households with dairy animals where most of the milk produced is consumed within the households either in the form of fresh milk (usually boiled) or in the form of traditional dairy products. Some products are traded directly with consumers (raw milk) or through traditional collecting agents for consumption in urban areas or export to India. In the urban component of dairy marketing, most of the dairy products consumed in households and at restaurants and hotels are purchased from rural producers through several market networks. Milk-marketing agents include both private dairies and Dairy Development Cooperation (DDC) supported outlets. In some smaller cities, some households may also produce, consume, and sell dairy products. Fresh and pasteurised milk, yoghurt, cream, butter, ghee, cheese, and ice-cream are the main products of both the private and the public dairy industries. The production figures for dairy products of the DDC (the figures for the private sector are not available) indicate that the market is growing. Some high-value products like dried milk, cheese, and ice cream are also imported for sale in addition to the locally produced dairy products. The public sector The DDC was established in July 1969 under the Corporation Act of 1964 to consolidate formal dairy development activities. A network of milk collection and chilling centres was established that feed into ‘milk supply schemes’ (MSS) to form the so-called national milk grid. Currently there are five MSSs, in Kathmandu, Biratnagar, Hetauda, Pokhara, and Lumbini, and a cheese production scheme under the Dairy Product Production and Marketing Scheme. Milk producer associations (MPAs) manage the milk collection centres and have expanded their operations in recent years. The DDC supports the MPAs with management and accounting assistance. A fixed commission is also provided to MPAs 80 smallholder dairy in mixed farming systems of the HKH Table 5.3: Total number of chilling centres and cooperatives Chilling Centres Cooperatives 1992/ 93 37 696 1997/ 98 45 939 Growth rates (% per annum) 4.0 6.2 on the basis of the solid content of the milk they supply to the chilling centres. The commission covers not only the marketing cost involved in the collection and transport of milk, but also the overheads for the operations of their cooperative institutions. Pasteurised milk is sold in half-litre plastic packs. Milk is distributed by trucks to milk booths and shops, and most sales take place in the morning. The booths are privately operated and receive a commission from the DDC, while the shops are owned and operated by the DDC itself. As of 1998, there were 400 booths, 11 shops, and 2 dealers operating under the DDC. There are currently 12 cheese production centres (of which 6 are located in the high mountains) operating in different parts of the country. These cheese production centres collect milk from the network of 25 milk producer cooperative associations. The growth in the number of chilling centres and cooperatives over a six-year period (1992/93 to 1997/98) is summarised in Table 5.3. The catchment areas of the milk collection centres located in different parts of the country cover a total of 39 hill and Terai districts. The supply of milk in the Kathmandu MSS originates from nine highland districts, in Biratnagar from seven districts (three highland), in Hetauda from five districts (one highland), in Pokhara from seven hill districts, and in Lumbini from eight districts (one hill). Some 60 million litres was collected by the DDC in 1998, about 5% of the total milk production in the country. Out of all the DDC milk factories, the one in Kathmandu collects and processes the most milk. Between 1992/93 and 1997/98, the total milk collection from all the centres increased by 74%, an average annual growth rate of 12%. There is, however, a seasonal fluctuation in the milk supply from the rural areas. During the peak season supply is greater than demand, whereas in other seasons the supply of milk is inadequate. To overcome this situation, the DDC has established a milk powder factory with technical assistance from the government of Denmark. This factory has helped substitute more than 50% of the powder milk imported by the DDC from abroad for producing liquid milk during the lean season. Private dairies Many large and small dairies have been established in the private sector. The Nepal Dairy was the first dairy established in Kathmandu, followed by the Himalayan Dairy of Lalitpur. Currently, the Sita Ram Gokul Dairy in Kathmandu has the biggest milk processing facility (100,000 l/day) among the private dairies. Most of the private dairies are situated in the CDR and clustered in and around Kathmandu. Notable private dairies outside Kathmandu are the Namo in Dharan, the Ram Janaki in Janakpur, the Jai Ganesh in Chitwan, the Pan/Panthi in Pokhara, the Pandav-Pabitra in Butwal, the Gurudev in Nepalgunj, and the Western Himalaya Dairy near Mahendrangar. The processing facilities and working conditions in these private dairies vary widely from simple cream separator dairies to well-established dairies with a collection network and processing facilities. Cheese industries have also been established in the private sector. chapter 5 – smallholder dairy farming in nepal 81 The private dairies have distribution and sales systems similar to those of the DDC, with booths located in urban areas as well as direct sales from their plants. Some dairies compete with the DDC on milk routes and secure quality milk by paying a premium price. The small private dairies pay contractors to collect their milk and some have their own dairy farms. It is believed that about 35% of the market share is controlled by private dairies.
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